The Techniques of Advertising Essay - 1427 Words

The Techniques of Advertising Advertisings are created to make us buy things. All the companies want to sell their products, because they want to make profit. When a company knows that a product that it manufactures is not very good they do not share that with their customers. On the contrary, they make a very impressive advertising for the product, because all they want is to sell it. Everyone knows that advertising a product is not really done because the product is just wonderful and everyone should know about it. Companies sure do care about their customers and they want these customers to come back and buy more. They care about that because they want to make profit, not because they want their customers’ hair to be dandruff free,†¦show more content†¦They say:† better ingredients, better pizza, papa John’s.† First of all I don’t understand what they meant by saying â€Å"better†. Better than what? I assume that it is better than the pizza that I eat now. How d o they know it is better? Different people like different types of pizza; some people even like it when it is homemade. I love the pizza that my grandmother prepares more than any other type of pizza I have ever tasted. She has a little garden outside her house and she plants peppers and some tomatoes there. No one can ever convince me that they have â€Å"better ingredients† and â€Å"better pizza† than my grandmother’s. In this case again if we do not pay attention to all these facts and one day we feel the most severe hunger, the line pops up in our head â€Å"Better ingredients, better pizza, Papa John’s†. We put our shoes on and run to the nearest Papa John’s restaurant because the company’s advertisers have made us believe that they sell the best pizza. Another technique that advertisers use is the presence of role models. You see a person like Lebron James advertising the soft drink Sprite. You may start thinking that since he is such a good basketball player and he drinks Sprite then if you start drinking it may be you will look like him at least a little. You look at Halle Berry advertising Revlon make-up. She says to you:† Only Revlon makes it, only you make it unforgettable.† Even if Revlon makes the exactShow MoreRelatedThe Techniques of Advertising Essay458 Words   |  2 PagesThe Techniques of Advertising Advertising There are obviously a lot of techniques used for adverting such as getting the attention of the reader or viewer. Advertising has been used for decades; however different techniques are slowly being introduced. As example of this would be that in the 60s, companies had a low budget to advertise, whereas now a days they have multi-million pound budgets to advertise their product. In a companys business plan, a largeRead MoreThe History of Advertising and Advantages and Disadvantages of Modern Advertising Techniques1744 Words   |  7 Pagesmedia includes the internet. Advertising is one example of information that is being spread to the mass audience through media. According to the dictionary, advertising is the paid, one-way marketing of giving information to the mass audience through channels of mass communications to promote goods, services, or ideas. Advertising comes in many form. There are infomercial, TV commercials, radio advertising, online advertising, celebrity branding, etc. Advertising has existed even during the oldRead MoreResearch on Persuasive Techniques Used in Advertising Industry12297 Words   |  50 Pagesdepartments evolved into schools or colleges of mass communication or journalism and mass communication, as reflected in the names of two major academic organizations. 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In the article â€Å"Propaganda Techniques in Today’s advertising,† Ann McClintock describes different types advertising techniques in her essay that are used currently by the advertisers and by theRead MorePropaganda Techniques Of Today s Advertising By Ann Mcclintock Essay906 Words   |  4 PagesIn â€Å"Propaganda Techniques in Today s Advertising† by Ann McClintock, the author discusses how Americans are being brainwashed by advertisements and the different techniques they use to catch our attention. Ads are simply everywhere we look, it is impossible to get through the day without seeing one. All advertising companies put tons of research into how consumers spend money or even vote. Once these companies finish their research, they create advertisements that appeal to the masses. The basicRead MoreThe importance of marketing and advertising in business. 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They will use inspiring words that are very vague that the consumer would not really understand what the product would really do to benefit them but would be inspired to buy it anyways. Another technique mostlyRead MoreThe Role and Importance of Advertising967 Words   |  4 PagesInvestigate the role and importance of advertising 1a.Explain and demonstrate how advertising can be designed to differentiate,remind,inform and persuade†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. .page 3 1b.Evaluate appropriate uses and applications for advertising in two given situations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦page 3 1c.Evaluate the role,organization and functions of agencies in the advertising process†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...page 3 Read MoreThe Most Effective Form of Media Essay1493 Words   |  6 Pagesyour eye and they may interest you. Adverts try to persuade us to buy their products by using different persuasive techniques. The persuasive techniques that are used are things like: slogans and logos, pictures, layout of the advertisement, the use of statistics and many more. Adverts also use hidden persuaders which are like persuasive techniques, but they are disguised. Hidden persuaders are things that are used like: addressing the audience directly, personalisingRead MoreMarketing1099 Words   |  5 Pagesa current health care marketing technique, which is in television, the Internet, radio, and other media source. Pharmaceutical marketing is the business of advertising of drugs. There are many marketing techniques that organizations use everywhere, but health care marketing can be slightly different. In this paper, I will describe my opinion on current health care marketing techniques and trends. The second topic is how I feel about current marketing techniques are affecting consumer trends and